Character in Competition Character development for competitive girls.
Character in Competition was created to help coaches develop the qualities they want to see in their athletes — but often don't have the time, resources, or framework to teach consistently.
Competition reveals character.
We help athletes develop the communication, resilience, confidence, and leadership skills that allow coaching to have an even greater impact.
Competition tests resilience after setbacks, humility after success, communication during conflict, and leadership when challenges arise. While technical skills help athletes perform, character skills help them navigate the pressures, relationships, and responsibilities that come with competition.
Character in Competition helps athletes develop the habits and mindset that contribute to both personal growth and positive team culture.
Sport changes the trajectory.
When girls stay in sport — and feel supported while they compete — the benefits last a lifetime.
Women who played sports regularly are twice as likely to describe themselves as confident, compared to those who never played.
of women who played youth sports went on to hold formal leadership roles as adults — in business, civic life, and beyond.
Source: Women's Sports Foundation
Why teams choose us
We do the facilitation
Character in Competition is delivered directly to your athletes, allowing you to focus on coaching while we focus on team culture and personal development.
Designed specifically for girls
The program addresses challenges commonly experienced by girls in competitive environments — confidence, comparison, perfectionism, relationships, belonging, and leadership.
Practical and engaging
Sessions are interactive, age-appropriate, and immediately applicable to athletes' experiences both within and beyond their sport.
Measurable impact
Participants complete pre- and post-program assessments that help measure growth in confidence, communication, resilience, leadership, and team connection.
What success looks like
Imagine a team where athletes:
- Encourage rather than compare
- Communicate with honesty and respect
- Navigate conflict in healthy ways
- Bounce back from mistakes and setbacks
- Take ownership of their actions
- Lead by example
- Feel connected to something bigger than themselves
Because the strongest teams aren't built on talent alone — they're built on culture.
Five facilitated sessions for competitive girls
Competitive sports and performance activities teach valuable lessons. Character in Competition helps ensure those lessons are intentional.
Through five facilitated sessions, athletes develop the skills that strengthen team culture, build resilience, improve communication, and foster leadership — both on and off the field, court, stage, or mat.
Character in Competition started in a parking lot.
It began after one of my niece's basketball games — a conversation about what really shapes young athletes, long after the final score. I'm Ashley, the founder.
Read Ashley's story →It's not the routine, score, or trophy — it's what happens in between that shapes who they become.
Ashley · Founder Join us at launch
We're currently partnering with a limited number of organizations to help establish best practices, collect outcome data, and shape the future of the program.
Become an early adopter- Five facilitated sessions
- Pre- and post-program assessments
- Impact summary report
- Preferred pricing
- Recognition as an early adopter
Every team is different.
Program investment is based on team size, number of participants, and scheduling needs. Let's build a plan that fits your season.